Flashback: Carmen Sandiego

Flashback: Carmen Sandiego

The release of Carmen Sandiego Returns for iPhone and iPad has me feeling nostalgic, so I dusted off the old Chronoskimmer for some time travel to an era filled with fond memories. Amazingly, the 325i still works! Please join me for a flashback… CARMEN...
Incentivizing Bloggers and Influencers

Incentivizing Bloggers and Influencers

The first article in this series offered some “do this, not that” takeaways if you’re looking to pitch a digital influencer or blogger. I hope it was helpful. Synthesizing insights to help guide your thinking about incentives is a bit more complex,...
Pitching Bloggers and Influencers

Pitching Bloggers and Influencers

Over the course of my tenure in the social media world—both as a blog creator and brand representative—I’ve received and delivered countless pitches for campaigns intended to ignite interest in a brand through an independent blogger or social...