Nature-Derived Skin, Hair + Body Care.
PROJECTS: Lead all consumer-facing marketing communications spanning direct-to-consumer ecommerce and email marketing, strategic influencer programs, social media content strategy, and PR.
RESULTS: Relaunched Andalou.com Shopify website with updated branding, content, and navigation; Grew year-over-year ecommerce sales by 30% in just 3 months through strategic email marketing and promotions; Successfully transitioned social media content development in-house while significantly improving the brand aesthetic and engagement; Conceived, gained approval for, and launched Andalouminaries, an operationalized and monetized influencer box program; Hired an agency and launched strategic, always-on PR for the first time in the brand's history, landing placements on Well + Good, Women's Health, and more, plus broadcast coverage on ABC7 Bay Area.
Mobile App Startup
PROJECTS: Marketing and communications strategy; Brand identity; App UI design and prototyping.
RESULTS: Logo design; Aspirational UI design, interactive prototype and pitch materials for investor presentations.
Residential & Commercial Interior Design
PROJECTS: Website design and development; Brand development collaboration for a retail store; Social Media Publicist for trade events and project installations,
RESULTS: Transformed old-tech site into a responsive, SEO-optimized site reflecting the designer's aesthetic and allowing her to easily update; Launched an integrated blog; Developed top-performing content for designer's takeover of the Interior Design Society Instagram during Las Vegas Market.
Performance & Active Lifestyle Apparel
PROJECTS: Drive ecommerce sales through email and co-marketing; Plan, design and execute email campaigns; Product photography.
RESULTS: Briefed and managed email campaigns that drove sizable increase in orders and revenue over same timeframe last year; Secured and managed co-marketing partnership to expand reach and acquire new customers.
PROJECTS: Strategic development and management of content and social media marketing programs.
RESULTS: Initiated editorial partnership via our network of creative and media talent; Increased Facebook follower growth by more than 100% through monthly campaigns.