BIGthinkster Lab · Impactful Content & Communications

BIGTHINKSTER LAB is a creative collaborative with deep expertise fueling engagement, connection, and growth through content, social media, and integrated marketing programs. We help purpose-powered brands shine in the digital universe.

OUR FOCUS

☼ COMMUNITY ☼

holds the DNA for your brand strategy. We partner to identify and ignite your community—customers, influencers, ambassadors, etc.—as the heartbeat of your digital brand.

☼ CONTENT ☼

that serves and activates your community is a must-have. We conceive and execute strategies for everything from creating original content to curating content from talented creators.

☼ CONNECTION ☼

is a given for the digital consumer. We build and execute impactful strategies, content programs, and integrated campaigns that give your community a reason to authentically engage.

PACKAGED SERVICES

SOCIAL MEDIA AUDIT

Our expert POV on how to optimize your social media presence.

SOCIAL MEDIA COACHING

Learn to confidently manage social media for your brand or business.

CONTENT STRATEGY

Create content that delivers impact across all your marketing channels.

INFLUENCER STRATEGY

Activate influencers as storytellers, advocates, and igniters.

PACKAGED SERVICES are offered at a flat rate for a specific scope of work. Please CONTACT US for more information.

MANAGED SERVICES

SOCIAL MEDIA

Strategy, planning, and execution that elevates your brand while tackling your marketing and business goals.

INFLUENCERS

Ongoing and campaign-based programs optimized to reach and engage your target consumer.

CONTENT

We're experts at creating high-quality, cost-effective content pipelines for all things digital.

INTEGRATED CAMPAIGNS

Creative, impactful programs that give your community a reason to authentically engage and advocate.

FEATURED WORK

THE ASK

Through a phased approach, establish a strong visual and digital foundation for launch and ongoing growth of a plant-based food brand.

THE ANSWER

Strategic projects including design and development of an introductory website, design and development of a Shopify store (launching late summer 2020), and building the brand's visual, content, and influencer strategies with a tactical execution plan that ladders up to brand and business objectives.

THE ASK

Develop an integrated campaign and consumer activation that brings attention to the importance of global access to clean water and makes it relatable to the American consumer.

THE ANSWER

Ambassadors #4H2OPE brought together 15 influencers, 8 like-minded brand partners, and 9 affiliates for an activation spanning owned and paid digital, retail and PR, generating 100mm+ potential impressions including coverage from Forbes.

THE ASK

Build the strategic foundation for an integrated influencer + partnership program; guide execution plan and facilitate connections with brand-right partners.

THE ANSWER

A distinctive, branded influencer program that engages and elevates diverse #evolvers via social media and across époque évolution's digital channels, bringing the brand story to new audiences through inspirational women who are disrupting norms.

ABOUT BIGTHINKSTER LAB

HELLO! I'm Michelle Bushneff, a progressive thinkster with expertise building online communities, content platforms, social media campaigns, influencer programs, and more.
LEARN MORE →

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