by Michelle Bushneff | Mar 21, 2020 | Pro Tips
The first article in this series offered some “do this, not that” takeaways if you’re looking to pitch a digital influencer or blogger. I hope it was helpful. Synthesizing insights to help guide your thinking about incentives is a bit more complex,...
by Michelle Bushneff | Mar 13, 2020 | Pro Tips
Over the course of my tenure in the social media world—both as a blog creator and brand representative—I’ve received and delivered countless pitches for campaigns intended to ignite interest in a brand through an independent blogger or social...
by Michelle Bushneff | Mar 1, 2020 | Pro Tips
In a world where passionate voices are empowered through social media, stories of brands dealing with an elevated PR crisis are common. Whether it results from a legitimately bad decision, a completely unintentional mistake, or through circumstances beyond control, it...
