Incentivizing Bloggers and Influencers

Incentivizing Bloggers and Influencers

The first article in this series offered some “do this, not that” takeaways if you’re looking to pitch a digital influencer or blogger. I hope it was helpful. Synthesizing insights to help guide your thinking about incentives is a bit more complex,...
Pitching Bloggers and Influencers

Pitching Bloggers and Influencers

Over the course of my tenure in the social media world—both as a blog creator and brand representative—I’ve received and delivered countless pitches for campaigns intended to ignite interest in a brand through an independent blogger or social...
Managing a Social Media Firestorm

Managing a Social Media Firestorm

In a world where passionate voices are empowered through social media, stories of brands dealing with an elevated PR crisis are common. Whether it results from a legitimately bad decision, a completely unintentional mistake, or through circumstances beyond control, it...